Arads Vision for the National 9/11 Memorial

Rebuilding anything is hard work. Nearly two years after the 9-11 terrorist attacks, New York developers announced a challenge — design a memorial for a shocked and grieving nation. Anyone could enter the competition. Entries poured in from architects, artists, students, and other creative people around the world. A panel of 13 judges reviewed 5,201 proposals. It took six months to select the designs of eight finalists. Behind closed doors, one of the judges, Maya Lin, praised a simple memorial originally titled Reflecting Absence. The 34-year-old  architect, Michael Arad, had never built anything larger than a police station. Yet submission 790532, Arads model for the memorial, stayed in the hearts and minds of the judges. Michael Arads Vision Michael Arad had served in the Israeli Army, studied at Dartmouth College and Georgia Tech, and eventually settled in New York. On September 11, 2001, he stood on the roof of his Manhattan apartment building and watched the second plane strike the World Trade Center. Haunted, Arad began sketching plans for a memorial long before the Lower Manhattan Development Corporation (LMDC) launched their competition. Arads concept for Reflecting Absence featured two 30-foot deep voids, symbolizing the absence of the fallen Twin Towers. Ramps would lead down to underground galleries where visitors could stroll past cascading waterfalls and pause at the plaques engraved with the names of those who died. Arads design was truly three-dimensional, with subterranean features as pronounced as those at street level. The design, Arad later told Places magazine, drew inspiration from the simple, sculptural work of architects Louis Kahn, Tadao Ando, and Peter Zumthor. Although the judges admired Michael Arads entry, they felt that it needed more work. They encouraged Arad to join forces with California landscape architect Peter Walker. By all reports, the partnership was rocky. However, in the spring of 2004 the team unveiled an expanded plan that incorporated a scenic plaza with trees and walkways. Trouble Looms for the 9/11 Memorial Critics responded to the 9/11 Memorial plans with mixed reviews. Some called Reflecting Absence moving and healing. Others said that the waterfalls were impractical and the deep pits hazardous. Still others protested the idea of memorializing the dead in a space located underground. To make matters worse, Michael Arad butted heads with architects in charge of the New York reconstruction projects. Daniel Libeskind, master planner for the World Trade Center site, said that Reflecting Absence did not harmonize with his own Memory Foundations design vision. The architects chosen for the underground National 9/11 Museum, J. Max Bond, Jr. and others from the Davis Brody Bond architecture firm, came on board and tweaked Arads subsurface memorial design — apparently against Arads wishes. After stormy meetings and construction delays, cost estimates for the memorial and the museum soared to nearly $1 billion. In May 2006, New York Magazine reported that Arads memorial teeters on the brink of collapse. Michael Arads Dream Triumphs The World Trade Center towers (the  skyscrapers) and the Transportation Hub are the business end of what is built at Ground Zero in Lower Manhattan. Early on, however, politicians, historians, and community leaders knew that a good part of the real estate had to be dedicated to the people affected by the terrorist tragedy. This meant a memorial and museum within one of the largest spaces set aside for redevelopment. Who was involved? Architects of the underground museum (Davis Brody Bond); architects of the aboveground pavilion entrance to the museum (Snà ¸hetta); architect of the memorial (Arad); landscape architect for the memorial / museum plaza area (Walker); and the architect of the Master Plan (Libeskind). Compromise is the cornerstone of every great project. Like Libeskinds dramatically altered Vertical World Garden, Reflecting Absence saw many transformations. Its now known as the National September 11 Memorial. The names of those who died areinscribed on the bronze parapet on the plaza level, instead of in underground galleries. Many other features that Arad wanted have been modified or eliminated. Still, his core vision — deep voids and rushing water — remains intact. Architects Michael Arad and Peter Walker worked with a water architect and many engineers to construct the enormous waterfalls. Family members or victims remained actively involved as they deliberated over the arrangement of the engraved names. On September 11, 2011, ten years after the terrorist attack on the World Trade Center, a formal dedication ceremony marked the completion of the National 9/11 Memorial. The underground museum by Davis Brody Bond and the aboveground atrium pavilion by Snà ¸hetta opened in May 2014. Together, all of the architectural elements are known as the National September 11 Memorial Museum. The Memorial by Arad and Walker is an open park space, free to the public. The underground museum, includingthe infamous slurry wall that holds back the Hudson River, is open for a fee. The September 11 memorial site is designed to honor the nearly 3,000 people who were killed in New York, Pennsylvania, and at the Pentagon on September 11, 2001, and also the six people who died when terrorists bombed the New York World Trade Center on February 26, 1993. More generally, the National 9/11 Memorial speaks out against terrorism everywhere and offers a promise of renewal. Who Is Michael Arad? Michael Sahar Arad was one of six recipients of the Young Architects Award given by the American Institute of Architects (AIA) in 2006. By 2012 Arad was one of fifteen Architects of Healing receiving a special AIA medal for his Reflecting Absence design of the National 9/11 Memorial in New York City. Arad was born in Israel, 1969, and served in the Israeli Military from 1989 to 1991. He arrived in the US in 1991 to go to school, earning a BA in Government from Dartmouth College (1994) and a Masters in Architecture from Georgia Institute of Technology (1999). He signed on with Kohn Pedersen Fox Associates (KPF) from 1999 to 2002, and after 9-11 worked for the New York City Housing Authority from 2002 to 2004. Since 2004 Arads been a partner at Handel Architects LLP. In the Words of Michael Arad Im proud to be an American. I was not born in this country, nor was I born to American parents. Becoming an American was something I chose to do, and Im so grateful for that privilege because I love the values of this country and Im grateful for the opportunities this country has given me first as a student and then as an architect. America epitomizes for me liberty and equality, tolerance and a belief in shared sacrifices. It is a noble social experiment that depends on every generations engagement and belief in it. The design of the Memorial of the World Trade Center is a physical manifestation of these values and beliefs. It is a design formed by my experiences in New York in the aftermath of the attacks, where I witnessed the remarkable response of the City as a community, united in its most trying hour; united in compassion and courage, determined and stoic. The public spaces of the City — places like Union Square and Washington Square — were the sites where this incredible civic response took shape, and, in fact, it could not have taken shape without them. These public spaces informed and gave shape to the response of its citizens and their design is open democratic forms reflect our shared values and beliefs in a civic and democratic society based on freedom, liberty, and yet even the individual pursuit of happiness what else is a pursuit of solace in the face of grief. Public spaces form our shared responses and our understanding of ourselves and our place within society, not as spectators, but as participants, as engaged citizens, as a community of people united by a shared destiny. What better way to respond to that attack and to honor the memory of those who perished than to construct another vessel for that community, another public space, a new forum, a place that affirms our values and imparts them to us and to future generations. It has been a remarkable privilege and responsibility to be part of this effort. I am humbled and honored to be part of it, and I am grateful for the recognition this award bestows on the efforts of my colleagues and myself. Thank you very much. — Architects of Healing Ceremony, American Institute of Architects, May 19, 2012, Washington, D.C. Sources for This Article: Reflecting Absence, commentary by Michael Arad from Places magazine, May 2009 (at http://places.designobserver.com/media/pdf/Reflecting_Abs_1162.pdf)The Breaking of Michael Arad, New York magazineCost and Safety Put Memorials Striking Vision at Risk, New York TimesReflecting Absence: Exploring The 9/11 Memorial, Huffington Post9/11 Memorial Nears Completion, Ending Complicated, Contentious Process at old.gothamgazette.com/article/arts/20110714/1/3565, Gotham GazetteIroning Out Where to Purpose 9/11†²s Iconic Steel Cross, New York Observer9/11 Memorial Official SiteLower Manhattan Development Corporation (LMDC) at www.lowermanhattan.info/construction/project_updates/world_trade_center_memorial_93699.aspxThe Port Authority website at www.panynj.gov/wtcprogress/memorial-museum.htmlLower Manhattan Construction Command Center Project Update at http://www.lowermanhattan.info/construction/project_updates/world_trade_center_memorial_93699.aspx

Medias Effect on Societys Perspectives Essay - 1910 Words

More so than any other aspects of modern life, the mass media determines the public opinions on issues in the United States and around the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views which establish them distinctly from one another. From Johannes Gutenbergs printing press ushering in the Renaissance to Timothy Berners-Lees—the MIT professor often†¦show more content†¦Another positively perceived postulation by interactionalists also starts with the television but for younger viewers; interactionalists consider certain programming for children as possibly doubling in use as a playmate/babysitter. Despite disagreements between the overall effects of early childhood television viewing, it seems that nearly every expert suggests very limited time allotments for children (Stevens, Tara, Mulsow, Mirlam). Functionalist theorists, especially, worry about the impact violent TV shows and twenty thousand commercials per year have on children at the elementary school age. The twenty thousand commercials seem almost moot when compared to the amount of product placement throughout the history of television and movies. Sometimes the promotion of consumption goes unnoticed—takes place subliminally—while other times, the programming has much more obvious advertising. The media effect that probably most concerns functionalists however, stems from an overabundance of forced news. â€Å"Narcotizing Dysfunction† refers to this phenomenon by which one becomes desensitized to certain stories due to copious news coverage. On the surface, desensitization may not sound like a horrible thing but when wholly examined, one can see that narcotizing dysfunction leads to inactivity on the part of someone who could potentiallyShow MoreRelatedMedias Effect on Societys Perspectives Essay1559 Words   |  7 Pagesaround the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views whic h establish them distinctly from one another. From JohannesRead MoreEssay about Medias Effect on Societys Perspectives1460 Words   |  6 Pagesaround the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views which establish them distinctly from one another. From JohannesRead MoreThe Media s Influence On Society s Attitude Toward Pointing Out An Apparent Ongoing Struggle Between Whites And Blacks1668 Words   |  7 Pagesracism doesn’t exist, or imply that racist-motivated incidents don’t occur; however, the media’s representation of the news strongly influences society’s attitude towards racism. 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This bias coverageRead More Media And Politics: Agenda Setting And Framing Essay871 Words   |  4 Pagesnews coverage influences the importance of political issues on society. The ranking of media issues and society’s ranking suggest that the media influence the public (Weaver, 1996). The importance of an issue may rests on its time slot, sequence in the news story, or in the advertisement for the news. Another way media frames political issues is inserting media’s own position on the issue. The media’s position tends to be more liberal and promotes more democratic policies and issues. This bias coverageRead MoreThe Agenda Setting Theory On The Public Agenda1076 Words   |  5 Pagescomprehensive analysis of the agenda-setting theory, agenda setting includes three levels or psychological processes: basic agenda setting, attribute agenda setting and network agenda setting. 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However the Media’s representation of the drug and regarding young people make it seem as if there is a crisis forming the media is often to be accused of brain washing society through the descr iptive ways of labelling different groups of society however Australia isRead MoreHow Media Affects Society Essay938 Words   |  4 Pageshappening in other parts of the world. Just as important as the facts the media chooses to reveal, the tone and manner in which the media presents these facts plays a large role on societys take on events. The tone in which the media presents the facts in can be hostile, neutral or in favour. The tone can affect societys view on the situation, resulting in either a positive or negative reaction. As seen on May 10th when thousands of Tamils met on Torontos Gardiner Expressway, for almost 4 hours

A Brief History of the Cheesecake Factory free essay sample

The Cheesecake Factory was founded by Oscar and Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husbands employer in 1949. Evelyn opened a small cheesecake shop in Detroit, Michigan, in the late 1950s, but later gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972, Oscar and Evelyn Overton moved to the Woodland Hills area of Los Angeles where they opened a wholesale bakery in which they produced cheesecakes and other desserts for local estaurants. In 1983, the Overtons opened a second restaurant in Marina del Rey. By 1987 the Beverly Hills location had expanded into a 78-seat restaurant and was experiencing great financial success. This led to the opening of a third, larger location in Redondo Beach, which was eventually renovated into a 300-seat, 21 ,OOO square foot location. By the end of the 1980s, The Cheesecake Factorys one-page menu had expanded and the restaurant offered additional fast-food and short-order items. On January 25, 2011, the company expanded into the Middle East in a partnership ith Kuwaiti retail franchising company M. H. Alshaya Co.. The 300-seat restaurant opened on August 16, 2012, at the Dubai Mall. This is the first location for The Cheesecake Factory outside of the United States. As of March 4, 2013, the Cheesecake Factory Inc. has four restaurants operating in the Middle East, one being located at the Dubai Mall and another at the Mall of the Emirates (both in the UAE), the third in The Avenues Mall, Kuwait, and the fourth in Beirut. [6] Plaza Las Americas in San Juan, Puerto Rico opened its first Cheesecake Factory in the Caribbean on August 28, 2013 Company Mission Statement Mission: To create an environment where absolute guest satisfaction is our highest propriety Vision: Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff, we will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry David Overton Chairman and Chief Executive Officer David Overton has served as our Chairman of the Board and Chief Executive Officer since our incorporation in February, 1992. He co-founded the Company with his parents, Evelyn and Oscar Overton. Mr. Overton crea ed t the Companys namesake restaurant and opened the first The Cheesecake Factory restaurant in 1978 in Beverly Hills, California. He grew The Cheesecake [emailprotected] into a national chain and created two other concepts, Grand Lux [emailprotected] and RockSugar Pan Asian [emailprotected] Under Mr. Overtons leadership, the Companys revenues increased to $1. 8 billion in 2011, with The Cheesecake Factory leading the casual dining industry in average annual sales per restaurant of $10. 2 million. Mr. Overtons professional honors include the International Foodservice Manufacturers Association Silver Plate Award, recognizing the most outstanding and innovative talent in foodservice operations; the Executive of the Year Award from Restaurants Institutions Magazine; and the MenuMasters Hall of Fame Award from Nations Restaurant News, for his outstanding contributions to menu design and foodservice research and development, among many others. In 2012, Mr. Overton was named Entrepreneur of the Year in the Food Services category for the Los Angeles region by Ernst Young. This honor recognizes Mr. Overton for his demonstrated excellence and extraordinary success in innovation, performance and personal commitment to The Cheesecake Factory and the communities our restaurants serve. David M. Gordon PresidentDavid Gordon was appointed President in February 2013. Mr. Gordon Joined our Company in 1993 as a Manager and during his 20 years with The Cheesecake Factory, he held the positions of Chief Operating Officer, Regional Vice President, Area Director of Operations and General Manager. He currently serves on the Board of Directors for the California Restaurant Association. W. Douglas Benn Executive Vice President and Chief Financial OfficerW. Douglas Benn was appointed Chief Financial Officer in January 2009. Mr. Benn is a veteran of the restaurant industry having spent more than 20 years in management roles with restaurant companies. He most recently served as Executive Vice President and Chief Financial Officer of RARE Hospitality International, which owned LongHorn Steakhouse and The Capital Grille prior to the companys sale to Darden Restaurants in October 2007. During his ten years with RARE, Mr. Benn helped grow the company to over 300 units and over $1 billion in nnual revenues. Debby R. Zurzolo Executive Vice President, Secretary and General Counsel Debby Zurzolo was appointed Executive Vice President, Secretary and General Counsel in December 2003. Ms. Zurzolo Joined our Company as Senior Vice President and General Counsel in April 1999. From 1982 until Joining the Company, she practiced law at Greenberg Glusker Fields Claman Machtinger LLP in Los Angeles, California. As a partner with that firm, Ms. Zurzolo represented our Company on various real estate matters and negotiated several of our restaurant leases. S Bytuglin President, The Cheesecake Factory Bakery Incorporated Max Byfuglin was appointed President of our bakery subsidiary in January 2006. He previously served as Executive Vice President of The Cheesecake Factory Bakery Incorporated. Mr. Byfuglin Joined our bakery operations in 1982 and worked closely with our founders, serving in nearly every capacity in our bakery over the past 20 years. Joshua Spears: General manager at dolphin mall location, been with the company for 20 years, started as a server/bartender, in Las Vegas Nevada, has a wife and 4 kids, currently doesnt have any plans to move anywhere but always up to the change Adam Kaytes: Assistant General Manager, been with the company with 20 years, previously worked at 8 different locations, started as a server/bartender, single so always up to any change, currently my interenship supervisor. Gilberto Rodriguez: Server, its going to be 1 year that I been with the company on November 10, currently a server, I will finish school on December so my plans are to find a manager Job after that, previously worked at olive garden and BJs as a assistant manager, certified trainer, bartender and server. Location of the property: Address: 11401 NW 12th st, Miami, FL 33172 Description: The Cheesecake Factory serves much more than Just cheesecake! The Cheesecake Factory is a unique, upscale casual dining restaurant offering more than 200 menu selections including appetizers, pizza, pasta, seafood, steaks, salads, sandwiches and more. The menu also features specialty dishes like Chicken Madeira, Miso Salmon, Cajun Jambalaya Pasta and The Factory Burger. Save room for dessert! Try one of The Cheesecake Factorys 50 delicious cheesecakes and desserts such as their White Chocolate Raspberry Truffle Cheesecake or their Godiva Chocolate Cheesecake, with a cappuccino or espresso. Products: Menu items include: appetizers, cheesecake, pizza, pasta, salads, sandwiches, seafood, steaks and more Competition: The primary competition for the cheesecake factory at dolphin mall will be Texas de Brazil, mainly because its across and its the only other fine dinning restaurant at dolphin mall, I personally would not consider pf changs directly competition because that is a completely ditterent style ot t and its not directly across the cheesecake building, honestly there is no directly competition to cheesecake at dolphin mall, but there is a restaurant called bJs brewer house that is relatively close and they have a retty similar menu to ours, this will be the only director competitor we will have in the zone. -Texas de Brazil. -Pf Changs. -BJs Brewer house. Outside dolphin mall the Cheesecake Factorys top competitors are Brinker International, OSI Restaurant Partners, Inc. , and Dine Equity, Inc. Brinker International is a U. S. based company, with over1800 restaurants in 24 countries and has a presence in the Middle East already. Subsidiaries include: Chilis, Romanos Macaroni Grill, Maggiands Little Italy and On the Border Mexican Cantina and Grill. Unlike The Cheesecake Factory, Brinker International keeps its company active through cquisitions and partnerships for restaurant locations. A poorly performing Bennigans restaurant might become a new Chilis restaurant. Brinkers does not appear to be operating at a level of stability across its subsidiaries, either. The most recent Datamonitorreport on the company highlights much selling off of their brands (Datamonitor, 2010). The constant activity leads one to believe the company is less viable than its competitors in spite of staggering revenues and operating profits Company Culture: The Cheesecake Factory created the upscale casual dining segment in 1978 with the pening of our first restaurant in Beverly Hills, CA. And even with over 160 restaurant locations now in the U. S. , were Just as original today as we were when we first opened! In addition to The Cheesecake Factory restaurants, the company also operates two bakery production facilities that produce over 60 varieties of quality cheesecakes and other baked products. We know that outstanding people make it all happen. Each individuals efforts and skills are necessary to the success of our company as a whole. As a staff member, we will invite you to share our company ission, To Create an Environment Where Absolute Guest Satisfaction is our Highest Priority. And our company values will guide your daily actions and ensure that the work environment and company culture is filled with memorable moments. Manager Style: There are a few types of manager styles, I think Adam is the perfect manager, he has a perfect balance for everything, here is a perfect description of him: The Perfect Manager This manager is popular with both staff and guests. This manager works hard to create solid relationships with staff members without becoming too close. Understands the challenges of the daily show of making sure that all the parts come together properly to insure a quality guest experience. Master of the task related issues and can get them done in a quarter of the time of other managers. This management type keeps a light demeanor on the tloor while at the same time working to insure staff compliance to service standards and quality presentation of the food. Has a great knowledge of regulars and would be regulars and spends time cultivating relationships with the guests in order to insure their return visit. This anager can operate almost independently because their goals are aligned with the company objectives and directives from senior management. Perfect managers can become frustrated when the demands of the Job exceed their ability to complete the objectives in a timely manner. This can cause frustration for the manager and periods of unproductive performance. As a manager on a daily basis, it is tough to work long hours and handle innumerable problems without having it affect the quality of your work. You try to do the best you can and work to make the restaurant the best that it can be. Sometimes you sacrifice your personal well-being for the sake of the Job. Managers as a rule have a hard time separating themselves from what they do. A good management style of any kind begins with a manager that can take care of their emotional and physical needs outside the restaurant. They are emotionally healthy and happy with a positive attitude toward the Job and people they work with. Operational Controls At every Cheesecake Factory restaurant, a kitchen manager is stationed at the counter where the food comes off the line, and he rates the food on a scale of one to en. A nine is near-perfect. An eight requires one or two corrections before going out to a guest. A seven needs three. A six is unacceptable and has to be redone. The whole chain restaurant industry not Just the Cheesecake Factory uses an interesting system for minimizing food waste, which can easily become a burdensome cost: The chain-restaurant industry has produced a field of computer analytics known as guest forecasting. We have forecasting models based on historical data†the trend of the past six weeks and also the trend of the previous year, Adam told me. The predictability of the business has become astounding. The company has even learned how to make adjustments for the weather or for scheduled events like playoff games that keep people at home. The Cheesecake Factorys ability to add menu items across its restaurants is similarly impressive. The company rolls out a new menu every six months that can feature upwards of a dozen new items. Regional and kitchen managers head to California for intense training that shows them not Just how to make the new dishes but how to train others back at the restaurants in their region. After observing the whole process, its rate of successful and scaled innovation, Gawande writes, would be enviable in medicine, where innovations commonly spread at a glacial pace. Strengths and weaknesses: Their strengths include award winning customer service, an interactive website, fantastic desserts and an extensive menu of over 200items that evolves every six months to keep it fresh and exciting to customers. A significant opportunity in moving into an emerging market such as the United Arab Emirates is the prospect for increased revenue and profits for a restaurant of this caliber entering in this new arket. One aspect that distinguished The Cheesecake Factory is how they specialized on their dessert product line and then built and drink product lines around it. By making abase, the company was able to add items and test recipes for success. Now they have a solid food line that is changed every six months to ensure the customers are satisfied. Diversity also ensures return visits because people want to try something new each time; it prevents people from getting bored with the food . When updating their menu, the Cheesecake Factory is also indful of health-conscious customers and has a very high-quality line of health- conscious foods Weaknesses The Cheesecake Factory must consider how the companys values, ideals, vision admission, and goals will align with the new country. Cultural issues can be a major challenge when moving into a new country. The company must be 100% prepared to take on the culture, the cuisine, and any other conflicts such as dress codes or dietary customs. ome countries such as the United Arab Emirates older generations may be slow to embrace change or new cultures; they may be opposed to new restaurants or ven new menu items at a restaurant. This could pose a problem for the constant menu changes The Cheesecake Factory offers. The differences in tastes, beliefs and culture could potentially be a major challenge for this restaurant moving to the Middle East. The lack of nutritional information may also be problematic for this region, as people in different areas are sensitive to different foods and what are in the foods needs to be known as well as the caloric content of the food. As with the United States, all developed countries have become more aware of what they are eating and their health in general

Financial Accounting Detection Techniques †Myassignmenthelp.Com

Question: Discuss About The Financial Accounting Detection Techniques? Answer: Introduction Business intelligence deals with different technologies, applications and practices for the integration and collection of business information. Business Intelligence helps in better decision making (Chen, Chiang Storey, 2012). It further helps the company in collecting data from internal systems and external resources, encompassing a variety of tools and applications. The fraud detection techniques in business Intelligence, different security issues associated with business intelligence, data security and different methods and strategies for mitigating the security concerns associated with Business Intelligence are elaborated in the following paragraphs (Anandarajan, Anandarajan Srinivasan, 2012). Using business Intelligence for fraud detection Fraud is a term to define activities of a person or an organization that have been intentionally done for gaining personal benefits. There are various methods of conducting a fraud and therefore, there must be a process of fraud detection as well. Business intelligence can be effectively used to identify the different fraudulent transactions. BI can help in unveiling the fraudulent transactions persisting in an organization by tracking the trends of the frauds with the help of advanced analytics (Copeland et al., 2012). Furthermore, it helps in detection of manuals and report that does not abide by the pre set standards. Therefore, the usage of Business Intelligence tools helps in pointing at the accuracy of the analyzed data, which helps in identifying the fraud and help in determining the level of fraud conducted (Sharma Panigrahi, 2013). Data Security in BI Business Intelligence is a catchphrase for next generation data warehousing. While data warehousing focuses on data integration, business Intelligence is concerned with the governance of data. Therefore security in BI is utmost essential. In order to achieve data security in BI, timely information gathering of vulnerabilities, accessing of threats and responding to an attack with appropriate measures are necessary. Risk prioritizing is another essential step for nursing data security in BI. Risk prioritization is a process of rating the risks according to the severity and vulnerability of the threats according to the applicable standard and regulations (Minelli, Chambers Dhiraj, 2012). Security issues associated with Business Intelligence The security issues associated with Business Intelligence are listed below (Chen, Chiang Storey, 2012)- 1) Business Intelligence can trigger targeted cyber attacks as different company analyses raw data for effective decision making, which in increases the number of security risks. 2) Breach of data is most common in the Business Intelligence as the different data are mined by the organization for analyzing the trends and frauds. 3) Social networks and Business Intelligence go hand in hand, as different data from these networks are collected and analyzed for business purposes. 4) Business Intelligence is largely dependent of cloud computing as the big data stores in cloud is mined for analyzing. This involves different security risks and issues, which includes data loss, modification of data and so on. 5) Business Intelligence may not be used by certain organizations appropriately, which may give rise to different security risks. User adoption is poor which results in certain risks. 6) Certain BI tools do not live up to the hype resulting in fetching incorrect data. Security Methods and Strategies The methods and strategies for ensuring data security in Business Intelligence are listed below (Kimball et al., 2015) 1) Encryption: Encryption is a process of converting information into an unreadable form of information in order to prevent unauthorized access. 2) Authentication: Authentication is a process of proving or showing something as true and genuine. Multiphase authentication is a process of securing a data by different techniques such as fingerprint authentication, security questions and security code of 4 to 6 digits. This helps in limiting the access of the data only to authorized persons (Boyd Mathuria, 2013). 3) Access control or knowing the person who is accessing the data is another important methodology for mitigation of risk in BI. 4) Furthermore, the use of both logical and physical security helps in protecting the confidentiality of the data. Physical security includes installation of CCTV and maintaining manual records. Logical security deals with safeguarding the documents with the help of user identification, passwords and authentication. 5) Tiered data protection and enabling multilayered security is another effective means of data security in BI. Conclusion Therefore, from the above discussion it can be concluded that the process of BI deals with the integration of business processes and operations, which further helps in effective decision-making. The report discusses the different security risks and concerns associated with BI and the process of mitigation of the risk. Different BI tools are effectively used for detection of fraudulent transaction and further help in effective decision-making. References Anandarajan, M., Anandarajan, A., Srinivasan, C. A. (Eds.). (2012).Business intelligence techniques: a perspective from accounting and finance. Springer Science Business Media. Boyd, C., Mathuria, A. (2013).Protocols for authentication and key establishment. Springer Science Business Media. Chen, H., Chiang, R. H., Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact.MIS quarterly,36(4). Copeland, L., Edberg, D., Panorska, A. K., Wendel, J. (2012). Applying business intelligence concepts to medicaid claim fraud detection.Journal of Information Systems Applied Research,5(1), 51. Kimball, R., Ross, M., Mundy, J., Thornthwaite, W. (2015).The Kimball Group Reader: Relentlessly psychology Tools for Data Warehousing and Business Intelligence Remastered Collection. John Wiley Sons. Minelli, M., Chambers, M., Dhiraj, A. (2012).Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. John Wiley Sons. Sharma, A., Panigrahi, P. K. (2013). A review of financial accounting fraud detection based on data mining techniques.arXiv preprint arXiv:1309.3944.

ideal roommate Essays - Demography, Roommate, Lots Of Trouble

Living far away from home four or even five years for studying in colleges or universities, many students have to adapt themselves with many changes. One of these changes is living or sharing a dorm-room with a completely strange person. What are qualities that they want their desired roommates possess? Let?s examine some following suggestions. Firstly, a good roommate should be compatible. Students have to face with a lot of stressful things when coping with academic subjects in their classes or dealing with a new environment. They desire their roommate be an understanding and dedicated person, with whom they can feel more relaxed and comfortable whenever they are together: talking, learning, or even moaning. Also, living with a roommate who has many things in common would be more ideal for them, making their student life, which seems very challenging and laborious, more meaningful and memorable. It also helps them avoid lots of trouble. For example, they want to study in quite dorm-room, but their roommates often listen to loud music. It would be very annoyed and disturbed for them to bear their roommates for a long period of time. Secondly, responsibility and honesty are two other good characteristics of an ideal roommate. Living with a lazy and irresponsible roommate during a year would be a disaster, ruining the meaning of their student life. Let's try to imagine that a roommate who never lifts a finger to do chores, although they seem very simple things--cleaning a bathroom or tidying up his studying corner, for instance, or never be self-imposed to pay room fees. Moreover, everything worsens when they lost the trust at their roommate. They will never be rested in their mind, thereby cannot focus on their study, while their roommate often stole their assets or refuse to accept their faults. Last but not least, a considerate roommate makes students at home. Homesick is a common challenge that a student, especially a rural and provincial one, has to deal with when they live their first time at universities without daily caring of their parents or siblings. A considerate roommate would be a savior for them. He or she can together with them share hardships and happiness. Furthermore, when being with their ideal roommate, everything would be better for them in difficult circumstances, especially when studying and living far away from their home, whilst they are still young and inexperienced. For the aforementioned reasons, an ideal roommate should be a congenial, trustworthy, and considerate person. Living with a complete stranger would be difficult and troublesome at the first time, but I think with a good partner, they will together overcome every obstacle in their student life.

How to Make Your Research Proposal Abstract Rock

How to Make Your Research Proposal Abstract Rock How to Make Your Research Proposal Abstract Rock A proposal abstract for your research proposal is designed to present an idea of what you will write your research project on. It gives a summary of the project when it has already been complete. You will need to remember that when you are creating a research proposal abstract, also known as a prospectus, you will have to present your research project to an academic committee or supervisor. Therefore, it will be vital that you are able to convince them that the project is worth researching. You have to make sure that it rocks, so that you can move on to actually writing the paper instead of spending half of your allotted time for the whole project just trying to get this approval. We have compiled some very important advice to ensure that you get your prospectus or research proposal abstract approved the first time around: Always Draw up a Few Drafts Your prospectus is very important. It will save you a bunch of time if you create a few drafts first to ensure that you crush this part of the process. Don’t settle for your first run at it. You will want to make sure to create a few different drafts and then choose the best one. Include a Rationale You will need to include the rationale for choosing your topic: justify your choice and show why your topic is important. You will want to express how important it is to your discipline. You will also need to make sure that you express the limitations to your study as well. Include a Review The literature review is vital to this part of the process. You want to make sure that you include information on the sources that you will include in your research project. When you are creating your review of the various articles and sources that you will use to conduct your research, it is vital that you point out the actual information. You will need to explain how that study is going to be used to prove your point. Don’t make the mistake of simply giving a summary of the article or study. Include an Outline You will need to also include an outline. This should comprise your methodology or approach. It should explain how you will conduct your study. This can enclose information regarding the resources that will be needed to conduct your study, the costs associated, if any, and a general timeline on how long the study will take. Start with the Why and Follow with the How Always start by telling why your study is worth conducting and then move on to how you will conduct it. This way you are properly setting your paper up. Mention Important Details Make sure that you give enough information in your prospectus to ensure that you are selling your idea. You will need to pick and choose the most important pieces because you want it to be very direct. That way you won’t bore your audience. They don’t want to read the paper during this process, but rather just get the overall idea. Use the First Person Be sure to always use the first person with active verbs. It shows confidence. You are the one that will be doing the work and putting in the time, so own it. This is your â€Å"baby†. The best way to start any research proposal abstract is to get an example. So, look through some samples and get the overall idea what you need to be ready for. Then, follow the steps we offer and write an excellent abstract for your research paper. Otherwise you can buy a custom research proposal online, at writing company.

How valid is the view that the German state which emerged between 1867 Coursework

How valid is the view that the German state which emerged between 1867 and 1871 was essentially autocratic, conservative and mil - Coursework Example Bismarck, on the other hand was the government’s chancellor (Turk, 1999). Their designations were in accordance with the Confederation’s constitution. Bismarck was actually the one who drafted the said constitution. He made it possible for the newly constituted state to have an emperor and a chancellor. He designed the constitution in such a way that he would be designated to a high position. The new constitution was observed to be the revised version of the Prussian constitution (â€Å"World,† n.d.). The main difference was the inclusion of the chancellor position. The addition of such designation in the constitution was of course with a purpose. It was designed by Bismarck so that he will have a greater role in the affairs of the Confederation. Significantly, the constitution accorded great powers to Bismarck, the chancellor (â€Å"North,† 2009). Although the constitution made Bismark responsible to the Reichstag, he was not accountable to them (â€Å"N orth,† 2009). This means that Bismark had power and control over the Reichstag. Nevertheless, the Reichstag did not have power over the chancellor. The grant of authority was one sided. Stated in another sense, there was no balance of power between them. The distribution of power under the Confederation’s constitution was unfair. It granted more power to the chancellor and less to the legislature. It could have been fine if the legislature was also accorded with the power to check the works of the chancellor, some sort of limitation. Nonetheless, the Reichstag did not have the authority to check the works of Bismarck. In other words, there was no check and balance between the two offices of the government. The legislature, instead of being the defender of the rights of the German people, became Bismark’s shield as to any expulsion attempt. Bismark then had the confidence to do anything he wanted to do. He was assured of the fact that the legislature does not have the power to evict him from his office. The constitution granted Bismarck an unlimited power to rule. Thus, in its essence, the new government was autocratic. Bismark was able to effectively control the internal affairs of the government. The set-up allowed him to become the direct intermediary between the people and the emperor (â€Å"North,† 2009). In a sense, the Reichstag was like a puppet to the government. It was part of the Confederation but it was absent in the minds of the people. In other words, it was a useless legislature. It was only there by its name and not by action. Bismark could have envisioned for such kind of legislature in his chancellorship. He could have aimed to be exercising some of the powers of the legislature. As a consequence, he was able to retain the power over the budget for German military (â€Å"North,† 2009). The ultimate decision with regard to the said budget depended on him. The Reichstag could not object or whatsoever to the deci sion that Bismark would declare. Its ability to reject any bill was only a theory (â€Å"World,† n.d.). In practice, the Reichstag was only restricted in the areas of foreign and military policy (â€Å"World,† n.d.). Moreover, Bismarck was also able to prevent some civil servants from becoming part of the Reichstag. These civil servants were the ones who opposed Bismarck’s political ideals in the year 1860 (â€Å"North,† 2009). In this sense, Bismarck had used his political power to advance his selfish desires and personal interests. He

Bhakti and Karma in the Bhagavad Gita Research Paper

Bhakti and Karma in the Bhagavad Gita - Research Paper Example In the Bhagavad Gita, Lord Shri Krishna specifies another path for the human race to achieve salvation: â€Å"The Path of Bhakti† or â€Å"Bhakti Yoga†. The term â€Å"Bhakti† refers to devotion. In other words, deep and intense love is known as â€Å"bhakti† and the devotees who worship the Supreme Lord through the expressions of bhakti are called â€Å"bhaktas†. Spiritual seekers who are able to maintain their focus fixed on the Lord and who always worship Him with undaunting devotion and concentration, are able to attain perfection in their pursuits. In the words of the Lord â€Å"Those who worship Me as the Indestructible, the Undefinable, the Unmanifest, the Omnipresent, the Unthinkable, the Primeval, the Immutable, and the Eternal,†.Restraining their senses, if these devotees are able to maintain their composure in all circumstances of life and consistently work for the betterment of mankind, they are successful in attaining the Supreme Lord.Persons who submit their actions to Lord Krishna, who sincerely meditate on him, pray religiously to Him, whose minds are concentrated upon Him and whose thoughts center only around Him, are blessed with the mercy of the Lord. Lord Shri Krishna advises Arjuna and thus to the entire mankind to practice concentrating his mind and intellect only upon the Lord. If a person is unable to focus his mind following this method, but instead dedicates his life to the service of the Lord and performs all his actions for the sake of the Lord, he will still be able to attain the Supreme Creator.... The Lord gives his own example by saying that there is no action in this Universe which He is compelled to perform neither is there anything left for Him to achieve, yet he is consistently active. If the Lord were to abstain from action, the human race would be faced with chaos and would ultimately be destroyed. A person who does his duties following the Karma Yoga is ultimately able to attain the Supreme Creator. (Klostermaier, 122-123) In the Bhagavad Gita, Lord Shri Krishna specifies another path for the human race to achieve salvation: â€Å"The Path of Bhakti† or â€Å"Bhakti Yoga†. The term â€Å"Bhakti† refers to devotion. In other words, deep and intense love is known as â€Å"bhakti† and the devotees who worship the Supreme Lord through the expressions of bhakti are called â€Å"bhaktas†. (Meher Baba). Spiritual seekers who are able to maintain their focus fixed on the Lord and who always worship Him with undaunting devotion and concentrati on, are able to attain perfection in their pursuits. (Klostermaier, 185-186) In the words of the Lord â€Å"Those who worship Me as the Indestructible, the Undefinable, the Unmanifest, the Omnipresent, the Unthinkable, the Primeval, the Immutable, and the Eternal,†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. (S. p.99; 12.3) Restraining their senses, if these devotees are able to maintain their composure in all circumstances of life and consistently work for the betterment of mankind, they are successful in attaining the Supreme Lord (S. p.99; 12.3). Persons who submit their actions to Lord Krishna, who sincerely meditate on him, pray religiously to Him, whose minds are concentrated upon Him and whose thoughts center only around Him, are blessed with the mercy of the Lord. The Supreme Creator rescues them from the cycle of life and death. Lord Shri

Marketing Management Essay Example | Topics and Well Written Essays - 750 words - 6

Marketing Management - Essay Example h East Asian countries are increasingly focusing on the liberalization of services sector by 2015 with regards to the ASEAN Economic Community agreement (Deloitte Global Services Ltd 6). The liberalization of services under this scheme will result to diversification of healthcare services by market competitors, thereby posing a significant challenge to the growth prospects of PPL (Thai News Service). A key legal issue that has to be taken into consideration is the fact of the joint imitative between the Ministry of Health, Singapore and the Singapore Economic Development Board, which is focusing on providing the legal frameworks and policy designing surrounding the formation of public private partnerships to drive innovation and solving the government’s long term needs (Deloitte Global Services Ltd 9). This will automatically attract a lot investment, thereby increasing the growth of competition in the healthcare service sector (Healthcare). Another key legal factor that has to be taken into consideration is the factor of various legal frameworks that are emerging with regards to the fact of positioning of the South East Asian countries like Singapore, Malaysia and India as medical hubs in the wake of emerging opportunities surrounding medical tourism. The favorable legal frameworks that will be designed jointly by these south East Asian countries in order to capitalize on the growth opportunities will significantly play a key role in increasing the level of competition in these markets by attracting significant amount of investments from rival healthcare service providers. The most important critical factor is the point that the global population is becoming older, which has led governments to provide various health benefits schemes which can be availed from various local public healthcare centers. Another critical factor is the fact that the healthcare group is more focused on providing premium healthcare services to high income group individuals. This

Importance of Packaging and Point of Purchase (POP)

Importance of Packaging and Point of Purchase (POP) If in the book The Little Prince of Antoine de Saint-Exupà ©ry The essential is invisible to the eyes in marketing (and while planning a strategy to catch the consumers attention) this concept unacceptable and it can even decide the entire future of a companys brand, turning it into a successful or a painful experience. In short terms: What the consumer needs must be highlighted by a powerful magical potion which basic ingredients: an attractive packaging design presentation, a carefully planned display of products and often most important the front cover of the product , which must be as appealing as the product itself. So, the essential must be visible to consumers eyes at first sight, smell and even touch. Figuring this combination out the success of a product should happen, but thats not all. So how it is possible to turn a brands concept into a sales example-to-follow and what is the role played by packaging and design in the marketing planning and how it can affect consumers choice? Lets find out more about it! IMPORTANCE OF POP Self service shopping environment Proliferation of packs on display More decisions made in store Shoppers less brand loyal Last chance to make a difference Low involvement= need for cues POP (Point of Purchase) is the place where sales occur (retailers, market, malls, and even virtual commerce) mostly created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturers merchandise. Nowadays POP play a very important role in marketing strategy because most of many buying decisions are made in the area surrounding the counter, exactly at the same place where customers pay for their goods, at the so called point of sale. In these terms self service can be described as a way to reduce staffing costs for retailers, suppliers, to improve efficiency in manufacturing and distribution allowing access to a larger market. For customers for example it is a faster and cheaper way to buy with less personable interaction and in some cases obtaining more satisfying results, with less frustration resulting from human contact, which explains the tendency to self service proliferation in the last years. So instead of concentrating in reducing costs with staff retailers can focus on other aspects like logistics, negotiating with suppliers as well as planning the merchandise available according to the shoppers. But before any step is taken a market research is necessary to determinate if is there any actual demand for the product that is going to be presented to the public, even if possible several items should be tested and only after available for purchase. Some strategies can be helpful in testing a products demand in a POP: Quantity discounts offering 2 products by the price of one or offering a discount in the purchase of 2 complementary products; Complete a purchase POP advertising can be used to guide customers to purchase accessories; Offering free samples / promotional items obtained in manufacturers; Creating an excitement feeling in customer constantly by mixing the merchandise and fresh approaches. How to insure that a product is wanted by a customer in these last minute purchasing decisions? Unique/ high quality products easily available to the consumer as entering the store; Emotional connection and loyalty to the brand before and also after the POP ; Bonding with customer, brand Identity has to be easy-to-understand and easy-to-see using appealing packaging ,shape, size and colours ; Using the POP has a effective mean to communicate with the consumer : it should reveal what makes the real difference in the brand including its superior value (doesnt mean a lowest price) ; Retailers: metrics and motivations should be considered while developing product programs A good relationship with retailers will ensure that the products will be more visible inside the shop POP insure: Dynamic selling Fast way of recovering investment Low cost and effective way to present products information to customers (with low cost materials like Corrugated board, Cloth, metal, plastic, glass Appealing and quick way to interact with customers for example presenting the product in a separated stand using an outpost display this way customers can easily see and purchase the items. Effective and persuasive way to draw customers attention to new or existing products leading to impulsive purchase Establishment of popularity regarding a specific product or brand (the customer will associate the point of sale to the place where we can come back to buy it again) wich is good for retailer, wholesaler and product manufacturer Evaluate Packaging One of the most important 4 aspects in marketing should include packaging besides thinking of product, place, promotion and price. The same way a book can be sold just by its cover, flashy colours and by recurring to well known sources to make comments about its content any other product can be sold with the right wrapping. The consumer will be mostly attracted by the package but thats not necessary all, it will be just the calling card for whats coming next: the product itself, and that should include the concernment for the quality also and not just presentation. Although packaging is one of the most crucial steps in business is mostly neglected, but only if the product is a good one will customers become loyal to that brand, otherwise sales wont be repeated no matter how much the budget is applied on marketing and sales promotion and how much buzz is created around it. An intelligent packaging scheme should make possible for client to interact with the product to the point that the product becomes an object of desire, of evaluation, to be touched, smelled and finally bought. Necessarily quality packaging should be considered for it might make the difference between buying or simply ignoring a product, thats why for some companies this point is so important that they spend more money on packaging than in the product itself, others consider designing the core aspect, sometimes changing completely the products image or making only small changes or special editions. For example Coca-Cola since 1931 launched the famous Santa-Claus to celebrate the 75th anniversary forever changing the image of Santa-Claus and Christmas and catching the publics attention all over the world. It was such an impact caused by these campaigns that a true legion of fans was following all campaigns and even new kinds of packages were created (cartons that covered the bottles co mpletely with a handle at the top allowing consumers to take more bottles with them). Using view model of evaluate packaging View Model definition: It s a framework viewpoints defining a coherent group if views which can be used to analgise a system. Components of the view model Visibility how much attention does it attracts at POP Information supposed benefits, slogans, and any additional information printed on the package, usage instructions Workability package way of functioning instead of how it communicates: does it protects the product, is eco-friendly, fits on shelves Emotional Appeal How able is the package to evoke a desired feeling or mood. Applying the view model components to Bloom Project: In terms of visibility it should catch customers attention by its colourful packaging, being easy to handle and to carry anywhere. Information: the benefits are clear as improvement of the skins health and appearance, each product has its own label and specific instructions for usage according to age group. Speaking about workability the packaging protects the quality of the product , both tube or glass container option, also the fact that Bloom Project is eco-friendly: all the glass used is recycled and refillable. Regarding the emotional appeal the search for eternal beauty and for a healthy look is being enhanced by the fact that the products public target are men instead of women, turning the product into a mean to achieve healthier skin along with an anti-aging formula, all the marketing and promotion will emphasize the skin regeneration by using Bloom Project which will be available in the mainly retailer and pharmacies and uptown departmental stores at an affordable price. Theories and models of design packaging A package has two different components: The Structural Component product features and characteristics to guarantee the packages physical and technical requirements i.e. protection, qualities, preservation. The Graphic Component product relevant features and characteristics that attract, inform and motivate a purchase decision. Most important part is the decoration ,material and shape, product attention should be given to the product prior to any consideration of the package design. No amount of clever packaging will sell a product that the consumer does not want. Technical Functions Marketing Functions Graphic Design Basic Size how large or small the object or design i.e. size can be physical. Shape the actual package outline, or body of test. There are two different shapes positive and negative. Length-to-width, boring shape. Colour can attract attention and affects the moods or persona of the package. Tone the lightness or darkness. Icons Graphic design elements or symbols that convey meanings or massage Colour Theories and Package Design : Colour is a basic human needà ¢Ã¢â€š ¬Ã‚ ¦like fire and water, a raw material, indispensable to life. Fernand Là ©ger, painter (1881-1955) The healing ability and symbolic importance of colour goes all the way back to the Ancient Egypt and Greece, coloured minerals, stones, crystals and sanctuaries for treatment, along with the 4 elements (air, fire, water and earth) which were associated with qualities such as coolness, heat, wetness and dryness. For example white colour is the use to symbolise mourning in some parts of India and China and was also used in the Imperial Rome, is the bridal colour in Europe, red is associated to humanitarianism (Red Cross) and in Islamic Countries (in the form of the Red Crescent) regarding the Geneva Convention. Yellow in China represents the imperial colour and power as well as the earth. Green for example was considered the colour of Venus the goddess of love and fertility. Orange in China and Japan means happiness and love while black colour in Europe is the traditional colour of mourning since eleventh century. However colours are not seen in the same way by any individual or group and tastes and opinions about the same exact colour can change depending on the person. On in twelve males is colour blind, women instead have a much lower colour perception deficiency : one in two hundred females (its passed from mother to daughter). It can also be caused in post-birth resulting into retina accidents and brain damages. Also UV can damage the retina as well as some medication. Nearly two million people in the UK suffer of this condition. Defective colour vision was first mentioned by the scientist John Dalton in his 1794s publication while realizing that both him and his brother had this defectiveness, originating the term Daltonism. So using some of the following colours can make the difference if you are colour blind: red/green (to a colour blind the red will change into brown , orange , dark yellow and green into dark yellow , purple and dark blue , this is called Protanopia). If you have Deuteranopiat green becomes brown, purple turn into plain blue. With Ritanopia bright red becomes magenta, orange becomes pink, green becomes blue and purple/blue changes to light blue/maroon. In Monochromacy (lack of colour vision) all is black and white. A recent study from University of British Columbia using the red and blue colours concluded after showing several non-real ads to a students group control the more effective were the ones using the red colour, no matter what kind of product. Instead blue colour would remind them of water, ocean, peaceful thoughts and relaxation, not so fitted state of mind for impulsive purchase purposes. The same study found that for eclectic messages blue works well, instead red is better for accomplishing a specific objective. Some other studies show that the yellow and brown colours may suggest hunger evoking burgers and fries, blue on the other way is less probable to cause hunger feeling due to the fact that not many kinds of food are actually blue. The food industry uses the connection between colours, vision and taste in many ways for example trough colorants to improve the looks of food. Colours used in packaging can transmit messages to customer for example pink and red indicates sweetness while green is associated with mint flavour. Purple , gold or black are associated with luxury and quality. So colours do matter in packaging design (especially in areas like market for foods, pharmaceutical and cosmetics) for they can also stimulate and even influence the consumers choice to the point of stimulating impulsive buying(for example most of products use yellow or red to stand out a new product or an improved one. Following the trend of a more sophisticated and busiest type of consumer nowadays the labelling should be printed in a more silk screening using appropriate size and colour to make reading easier (high-quality colour making it possible to use in any media in any type of material) because ingredients do matter to the consumer. So minimizing the type size on the reverse labels may not be such a wise choice. In order to enhance the natural ingredients of a product many times the labelling uses the wrong colours like gray ink on clear labels, not allowing the customer to satisfy the information need that should be available in the label. The product will lose interest. So even worse if the customer is colour blind it may become impossible to read the labels at all and the product instead of becoming a sale will be returned into the shelf. No wonder that Packaging design is now concerned with more realistic images, visual clarity, bright colours and very clear and recognisable symbols. Also, packages should be odour-free, resistant and compatible with the contents. Summary: In a to buy or no to buy decision many aspects should be considered in order to a product or brand to succeed, for they play a very important role in the consumers decision. Packaging design and POP materials if wisely combined as marketing strategy can inform the customer about the main characteristics of the product, can remind the customer about a product or brand and even can encourage for the selection of a new product. All together manufacturers, retailers and customers gain with this for the markets are stimulated by the constant pursuit to satisfy the customers demand. And as well as the quality and the benefits or the price of the product the packaging and the final appearance of the product (colour, shape, taste/smell) also triggers or not the consumers attention turning it in to an impulsive purchase within this demand market the self service is becoming a very important way to achieve the goal of sales again with the use of POP materials placed mostly at the entrance of the shops where can be easily seen and hopefully bought.

Technology Then to Now :: History Machines Papers

Technology Then to Now Throughout time, machines, no matter how simple or complex, have played a vital role in the development of civilization into the future. In other words, machines have played a part into helping our culture develop into what it has become today. This dates back to the beginning of time when early man used a stick and a fulcrum (rock) to make a simple lever. Technology: The application of scientific knowledge to serve man in industry, commerce, medicine and other fields. Humans have always searched for a way to make things faster, stronger, smarter, better....for mankind. This, it was widely thought, would make life easier. With the advancements made in technology throughout the millennium, the way of living did get easier. In the thousands of years that had passed, man had gone from living in caves to living in houses, from speaking in grunts to having a formal written and spoken language, from hunting and teaching, to hunt for mere survival, to going to school and working in a place of some sort to provide for your family, from barter and trade to a formal monetary system, from clans to cities and states; yes mankind was on the up and up, and blazing trails at record speed. In the U.S., the period between 1820 and 1840 marked the introduction of the Industrial Revolution. The Industrial Revolution marked a significant technological change for Western Europe and the United States. It meant the big switch from an agricultural society to a modernizing society based on factory production. This switch obviously meant the introduction of machines into the workplace, and the transformation of labor to fit the operation of these machines. Although the machines would increase productivity significantly, they were not viewed as a Godsend by all. Groups such as the Luddites in England in the early 19th century feared these machines because they understood that this new technology would destroy their way of life. They were not entirely wrong. The technologies introduced into the early factory system profoundly disrupted the ways in which people worked and the rewards they received for their work. For example, new machinery introduced as labor-saving devices from the point of view of owners, eliminated certain artisanal skills and displaced other workers. Many of those fortunate enough to still be working in the factories with this ground-breaking technology viewed themselves as machine tenders (someone whose sole purpose was to make sure that the machine did not get off course.

Triple Bottom Line

TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally, business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments, financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic, 2. social 3. and Environmental.The financial or economic performance of an organisation is the easiest of the three criteria to measure accurately. Traditional accounting methods take into account the inflow and outflow of resources from the business, generally including cash and finances, assets, liabilities and other easily definable business resources. The economic criteria can then be used to determine how much an organisation generates in monetary value. It can also be used to determine the net wort h of the business at a given point in time.The social performance of an organisation is somewhat more difficult to define and measure. The social criterion of the triple bottom line takes into account the impact that a business has on people within the business (employees) and people outside of the business (the community). A business applying the triple bottom line principles will act in a way that benefits the community and will ensure that people are not being exploited or endangered by the operation of the business.Social factors that should be considered include labour utilisation and wages, working conditions and contribution to community living standards. Environmental performance is concerned with a business' total impact on the natural environment. Triple bottom line organisations aim to improve the environment where feasible, or at the very least, reduce and limit their negative impact on the environment. Organisations need to look at more than just obvious environmental i ssues (like pollution) and should consider the total lifecycle impact of their products and services.Triple bottom line reporting is becoming more widespread amongst both large and small organisations. Triple bottom line reporting makes business decisions and actions more transparent and allows people to gain a thorough understanding of a business' level of corporate social responsibility. The triple bottom line report also helps manager to assess and compare their performance across all three criteria against the business objectives and long term goals. Triple Bottom Line In the 1990's, mainly due to global warming and its effects like the â€Å"ozone layer†, the world has spread the idea of the Green Movement and people started to question organisations' practices and their environmental, social and economic impacts. With this in mind, companies started to pay more attention to business sustainability in order to improve the company's reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P's: People, Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability.Not only has the world's Green mentality influenced how companies operate but also government policies have made companies implement a different approach. Although many companies are using the TBL reporting and have reported to reduce costs due to this approach some companies avoid incorporating sustainability into their practices. As Bristol was considered the European Green Capital large and is seen as a true role model for the Green economy in Europe. This award encourages cities to improve the quality of life by taking the environment and social aspects into account in urban planning and management.It is believed that companies in Bristol have been influenced by this award to take a more sustainable approach towards the operations. This paper will review the TBL concept and Corporate Social Responsibility (CSR). It will also include thoughts of TBL in relation to the organisation researched and its effects on its operations by linking theory to research findings. Research methods The research methods used in this report consist of field interviews to customers and employees of the chosen organisation.The interviews were conducted between the 29th of November and the 1st of December. The only sources of evidence used in this report are data collected from the conducted interview, relevant information from literature and personal experiences that were related to the topic. Literature review The Triple Bottom Line concept was first introduced by John Elkington in 1994 to expand the environmentalist agenda of those working towards sustainability so that it more explicitly incorporates a social dimension (Elkington, 2004).The triple bottom line is described as an inevitable  expansion of the environmental agenda [that] focuses corporations not just on the economic value that they add, but also on the environmental and social value that they add – or destroy (Elkington, 2004). This framework went beyond the traditional measures of profits, return on investment and shareholder value to include environmental and social dimensions (Slaper and Hall, 2011). . In addition, Savitz argues that TBL captures the essence of sustainability by measuring the impact of an organization's activities on the world including both its profitability and shareholder values and its social, human and environmental capital (Savitz, 2006).The three performan ce elements that compose TBL are social, environmental and financial variables. These are commonly to as the 3 Ps: people, planet and profits. Nevertheless, the 3Ps do not have a common unit of measure (Slaper and Hall, 2011). It is a very difficult task to put a value on social and environmental dimensions of the Triple Bottom Line. Some argue that monetizing these dimensions would be a good option as it would have a single unit of measurement but on the other hand, how could you find the correct price for extinct species?Different views on how to measure TBL has been a subject of argument since it began to be studied. The number of companies that use some kind of 3P accounting grows at an impressive rate (Tullberg, 2012). According to KPMG 70% of the top 250 companies of the world did so by 2005 (Tullberg 2012). This supports that companies are trying to achieve their goals of profit maximization and economic growth while increasing environmental and social awareness and responsib ility and also by focusing on having sustainable operations.Sustainability is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their needs (WCED, 1987). Companies with different sizes and structures understand that having sustainable operations is extremely important and they do so by balancing the 3 dimensions of the TBL concept. Environmental sustainability is related to the reduction of the footprint left by the company on the environment. Social sustainability shifts the focus to both internal communities (i. e. , employees) and external ones (Pullman et al., 2009).In order to enhance their social reputation companies engage in Corporate Social Responsibility (CSR) (Fombrun, 2005). Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record (CBI, 2001) and, by relati ng the TBL concept to CSR, it can be suggested that companies not only need to engage in socially and environmentally responsible behaviour, but, also, that positive financial gains can be made in the process (Gimenez et al, 2012).In recent years, governments have implemented legislations that oblige companies to provide information on how they are being socially responsible. According to the UK Corporate Governance Code the board should set the company’s values and standards and ensure that its obligations to its shareholders and others are understood and met (Financial Reporting Council, 2012) and Henderson (2004) states that in the UK there is a minister that is charged of promoting CSR.These are some of many examples to show the importance given to CSR. It is not only in the UK that legislation plays a large role in investments by companies in CSR but, also, in other countries in the EU like Germany where companies where required to implement CSR updates on their reports. However, by implementing regulation that obligates companies to report on their CSR means that those that were already being sustainable will lose their competitive advantage.An UK Government report on CSR states that CSR is about companies acting voluntarily to raise performance beyond minimum legal standards (UK Government, 2004), but with the implementation of this type of legislation, companies which have been using sustainable practices for years, will have their positive brand image removed. Many may argue whether companies are actually using â€Å"real CSR practices† (Gallego-Alvarez, 2010) in a voluntary and caring way or simple not concerned at all about their social and environmental impact and only concerned about the positive brand recognition that come with CSR practices.Although, it is agreed by many sources that the concern of companies for CSR has significantly contributed to the social welfare, some, like Henderson, oppose the fact of companies accepting CSR as he believes that it is both harmful at the level of individual enterprises and in relation to the economy as a whole (Henderson, 2009). Furthermore, Eden (1994) stated that the use of sustainable development in a business orientation becomes problematic where that orientation obscures other issues and demotes environmental action to only shallow and reformist dimensions (Eden, 1994).In conclusion, the vision of sustainability has come a long way since first introduced and CSR has become an extremely important aspect of business processes and will continue to grow despite the opposition of some. Achieving Triple Bottom Line growth will be a continuing quest for many organisations but to achieve sustainable development other issues at a macroeconomic level must be addressed. The operation researched The chosen operation to research is a local community gym based at Gloucestershire Cricket Club located in one of Bristol's main roads.BS7 Gym provides a high quality exercise facility for members of the community alongside Gloucestershire cricket professionals. It is easily observable, staff and members could be easily approached and it had sufficient data for statistics to be developed. Data collected Data collection was essential for this report. By conducting interviews to both gym staff and members and observing its facilities it enables the development of statements. In order to gather relevant data the interviewing of staff was centred on TBL, CSR and the European Green Capital Award (EGCA).From the staff interview, it was possible to understand that staff had little or no knowledge about the concepts of CSR and TBL. After being briefly introduced to these concepts the interviewees were questioned about their thoughts on Bristol being awarded the EGCA. Many said that is was very positive and related this to businesses thinking about green issues and some gave examples of environmental friendly practices conducted by businesses and families. One interviewee in particular, referred to transport systems and their improvements and also the Bristol cycling campaign.The remainder of the questions concerned more about the 3 Ps. The interviewees were questioned on what the BS7 Gym was doing towards the environment and the community and what were their thoughts on this and if they could improve. The main answer was based on the individual and not on the Gym itself as they believed that they, as an individual, were doing their best to have positive impact on the People and Planet. They thought that the Gym, as a whole, was not considering their environmental sustainability as much as they consider social sustainability.After conducting observation of the Gym facilities it was very evident that the environmental sustainability measurements were not positive. Simple things like keeping the changing room light on even when they are not being used and the toilet discharge tank dripping constantly show that the gym's performance can be significantl y improved. Some interviewees mentioned that they are individually committed to being sustainable and improve on their environmental footprint. Interviews were also made to members of the Gym. These interviews were based on the members' thoughts about TBL and the gym's concerns towards the environment.Mostly every member identified social variables that can be used to measure their TBL such as, charity contributions (food bank, working with Multiple Sclerosis patients and autistic students) and providing the facilities to the local school. Moreover, gym members mentioned that the gym is constantly improving their facilities, projects and invest on innovation. Their thoughts towards this, related mainly to the gym trying to satisfy every member by providing different class types and improving their gym material. Operational benefitsAs Tullerg (2012) stated, the increase in companies that use some kind of 3 Ps, is perfectly seen in BS7 Gym. As a medium corporation they are paying more attention in being sustainable. With the charitable contribution they are improving their brand image and ,by showing their members that they are a sustainable corporation, they can increase their membership sales. Concentrating on both internal and external aspects of social sustainability (Pullman et al, 2009), will influence both the employees and the local community to be more socially sustainable.One interviewee said that he was influenced by other employees' commitment to being sustainable. Although BS7 Gym is very attentive to the social aspect of TBL they lack attention on the environmental aspect. The high level of light and water consumption shows that the higher levels of the organisational pyramid are not taking into consideration their environmental side of TBL and if they could implement timer on lights and water taps in order to reduce costs and improve the financial performance. ConclusionAs sustainability becomes a bigger issue nowadays, BS7 Gym although being a sm all to medium company with very simple business processes, it is possible to say that they have a sustainable approach towards their activities and that they embrace Triple Bottom Line in depth. Their sustainable approach has shown to improve their performance and how they are seen by the local community and their members. Their social and environmental accountability and responsibility lead them to economic growth although some adjustments and improvements can be done. Triple Bottom Line TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally, business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments, financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic, 2. social 3. and Environmental.The financial or economic performance of an organisation is the easiest of the three criteria to measure accurately. Traditional accounting methods take into account the inflow and outflow of resources from the business, generally including cash and finances, assets, liabilities and other easily definable business resources. The economic criteria can then be used to determine how much an organisation generates in monetary value. It can also be used to determine the net wort h of the business at a given point in time.The social performance of an organisation is somewhat more difficult to define and measure. The social criterion of the triple bottom line takes into account the impact that a business has on people within the business (employees) and people outside of the business (the community). A business applying the triple bottom line principles will act in a way that benefits the community and will ensure that people are not being exploited or endangered by the operation of the business.Social factors that should be considered include labour utilisation and wages, working conditions and contribution to community living standards. Environmental performance is concerned with a business' total impact on the natural environment. Triple bottom line organisations aim to improve the environment where feasible, or at the very least, reduce and limit their negative impact on the environment. Organisations need to look at more than just obvious environmental i ssues (like pollution) and should consider the total lifecycle impact of their products and services.Triple bottom line reporting is becoming more widespread amongst both large and small organisations. Triple bottom line reporting makes business decisions and actions more transparent and allows people to gain a thorough understanding of a business' level of corporate social responsibility. The triple bottom line report also helps manager to assess and compare their performance across all three criteria against the business objectives and long term goals.

Rudy - Movie Review essays

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Warped Values essays Willy and Biff Loman's Destructive Relationship in Death of a Salesman In the play Death of a Salesman by Arthur Miller, numerous examples of a dysfunctional family are illustrated. Many opinions have materialized concerning the significance Willy Loman exuded on his eldest son, Biff. How did Biff go from being a handsome, popular captain of the football team to a transient, insecure kleptomaniac who wanders aimlessly from job to job? Was there an isolated event in his life that changed him so drastically? Was he destined to become a failure because his father was a failure? What caused an abrupt and unforeseen change in such a promising, hopeful young man? In a careful analysis of the play and the principles each character portrayed, it is apparent that the origin of Biffs tribulations stem from his relationship with his father. Willy Lomans warped sociological issues he forces on Biff, are the cause of his sons repeated failures in life. From an early age, Willy Loman instilled specific beliefs and idealistic values in his son about life and success. As a senior in high school, Biff had a promising future ahead of him. He had scholarships to three different universities. Although Biff excelled athletically, he was failing academically. His friend Bernard offered to tutor him in order to help him pass his math class. Biff missed study sessions with Bernard repeatedly, and made no attempts to improve his grades. Bernard pleaded with him to take the subject seriously. He asked Willy to encourage his son to study. Dont be a pest, Bernard! What an anemic!(1807). With this lackadaisical attitude, Willy demonstrated no concern of his son failing. Rather than encourage his son to study with Bernard, he was more interested in whether or not Bernard was popular. ...Bernard can get the best marks in school, yunderstand, but when he gets out in the business world, ...

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A Literary review of William Shakespeare's play Othello - Essay Example He is admirable in many ways, and seems to have led a blameless life before the meddling of Iago in his relationship with his wife Desdemona. Despite all his heroic attributes, there is one thing that proves to be his downfall: Othello cannot free himself from the prejudice against his religion and race which he faces, and this makes him over-sensitive to criticism and much too hasty in defending his honor. Iago describes Othello at the very start of the play as â€Å"The Moor† (1.1.39) and Roderigo calls him â€Å"the-thick lips† (1.1.65) before we have had a chance even to meet him, and this sets the scene of a society which judges people by the color of their skin. In Shakespearean times English audiences would very rarely have seen a black man, and so this element of difference would have been something exotic and perhaps also a little shocking to them too. It is clear that Iago does not like Othello. The men of Venice suspect that he has used witchcraft, which is n ot permissible for Christian citizens and a Senator asks â€Å"Did you by indirect and forced courses/ Subdue and poison this young maid’s affections/ Or came it by request and such fair question/ As soul to soul affordeth? (1.3.111-113) Against such a scandalous suggestion, Othello responds with an answer that would stresses his own bravery and her own freely given love for him: â€Å"She loved me for the dangers I had passed,/ And I loved her that she did pity them. This only is the witchcraft I have used.† (1.3.166-168) Othello wants to be like the rest of them, successful in his job and happy with his wife, whom he loves. Unfortunately, this is precisely what Iago resents, because Iago is jealous and thinks that people who are not Venetians and Christians should not enjoy the benefits of a noble position. When Iago sets up his plan to trick Othello by pretending that Desdemona is unfaithful, he is targeting the point where Othello is most weak. His pure and beauti ful wife is, to Othello, the most precious thing in his life. For Othello, Desdemona’s love signifies acceptance in this new world, and her conventional innocence and beauty are the qualities that he cannot have himself, because of his appearance and background. Through her, he feels at peace with the and successful at last after many years of hardship. This is a kind of pride, but most people would forgive him for this because he is a faithful husband and dutiful servant of the court. One of the interesting aspects of the play is the fact that Othello believes Iago’s accusations, and does not trust in the faithfulness of Desdemona. His reaction to the accusation is very extreme and he can hardly speak before falling down in a trance. (4.1.42) His honesty and truthfulness are no use to him in the face of such deceit, and the supposed knowledge completely overwhelms him so that all he can think of is revenge. The irony of the play is that it is his high moral standards, and his attachment to honor and duty that make him so intolerant of supposed infidelity. At the end of the play, when Desdemona is dead and Othello is about to kill himself he tries to explain this paradox to himself and to the audience. He wants to be remembered as he was, a man of high honor but also one who made a dreadful and violent mistake: â€Å"An honourable murderer, if you will,/ For naught I did in hate, but all in honour.†