Employment Values of Cadbury Essay Example | Topics and Well Written Essays - 1750 words

Employment Values of Cadbury - Essay Example The company had become popular because of its employee friendly nature and the workforce increased from 230 to 2685 during the period 1879 to 1899. Traditionally it was believed that labour was a cheap source of capital but Cadbury believed that economizing on labour was unethical and the workers should be regarded as invaluable asset of the company (Price, 2007). Till now Cadbury has taken certain human resource initiatives like sharpening of employee learning skills by imparting extensive training program and conducting managing by value programs (Kozami, 2002). The program focused on interacting and understanding the values of the employees. The company was a member of organizations like Business in the Community and Institute of Business Ethics (Simms, 2005). Cadbury Schweppes believed that for a successful company a set of business ethics is very important because it improves the productivity of the workers and employees. Cadbury Schweppes was taken over by Kraft Foods Group Inc in the year 2010 by  £11.5 billion (House of Commons, 2011). The takeover of Cadbury over Kraft Foods was disapproved largely by the employees of Cadbury and the Britishers. The employees of Cadbury were unsure about the security of their jobs. The management of Kraft had claimed that after the acquisition they would not shut down any of the Cadbury’s plants and had made some commitments to employees. Kraft had failed to keep its commitment by closing down the Somerdale factory which was one of the major chocolate manufacturing industries of Cadbury (House of Commons, 2010). Some economist believed that the management of Kraft lacked sufficient knowledge and expertise to operate the Somerdale Factory.

Qualitative and Quantitative Research Essay Example | Topics and Well Written Essays - 750 words

Qualitative and Quantitative Research - Essay Example In one of the qualitative studies titled ‘exploring consumer engagement in an e-setting: a qualitative research of marketing executives’, the aspects described above concerning qualitative researchers is evident. This research study sought to understand the level of consumer engagement online pertaining different brands, with the increasing popularity of internet marketing. After the identification of the research question, the researchers defined the conceptual framework which would serve as the blueprint of the study. There were two hypotheses, in line with the conceptual framework described. The research relied on in-depth interviews as the preferred data collection strategy. It was highly subjective as it relied on the opinions and convictions of the 17 marketing practitioners, who described their experience in depth. The 17 marketing practitioners selected for the study were working with international organizations and were identified through LinkedIn. The interview sessions focused on two questions that required detailed responses from the respondents. Data analysis followed, with the initial steps being the compilation of data obtained from the respondents.A quantitative research titled ‘Quantitative marketing research on the behavior of the small and medium companies on financial advisory services’ used statistical deductive approaches in a bid to determine whether there was any existing correlation between the size of the firm and the number of financial advisory services outsourced.