Importance of Packaging and Point of Purchase (POP)

Importance of Packaging and Point of Purchase (POP) If in the book The Little Prince of Antoine de Saint-Exupà ©ry The essential is invisible to the eyes in marketing (and while planning a strategy to catch the consumers attention) this concept unacceptable and it can even decide the entire future of a companys brand, turning it into a successful or a painful experience. In short terms: What the consumer needs must be highlighted by a powerful magical potion which basic ingredients: an attractive packaging design presentation, a carefully planned display of products and often most important the front cover of the product , which must be as appealing as the product itself. So, the essential must be visible to consumers eyes at first sight, smell and even touch. Figuring this combination out the success of a product should happen, but thats not all. So how it is possible to turn a brands concept into a sales example-to-follow and what is the role played by packaging and design in the marketing planning and how it can affect consumers choice? Lets find out more about it! IMPORTANCE OF POP Self service shopping environment Proliferation of packs on display More decisions made in store Shoppers less brand loyal Last chance to make a difference Low involvement= need for cues POP (Point of Purchase) is the place where sales occur (retailers, market, malls, and even virtual commerce) mostly created and prepared by the manufacturer for distribution to wholesalers or retailers who sell the manufacturers merchandise. Nowadays POP play a very important role in marketing strategy because most of many buying decisions are made in the area surrounding the counter, exactly at the same place where customers pay for their goods, at the so called point of sale. In these terms self service can be described as a way to reduce staffing costs for retailers, suppliers, to improve efficiency in manufacturing and distribution allowing access to a larger market. For customers for example it is a faster and cheaper way to buy with less personable interaction and in some cases obtaining more satisfying results, with less frustration resulting from human contact, which explains the tendency to self service proliferation in the last years. So instead of concentrating in reducing costs with staff retailers can focus on other aspects like logistics, negotiating with suppliers as well as planning the merchandise available according to the shoppers. But before any step is taken a market research is necessary to determinate if is there any actual demand for the product that is going to be presented to the public, even if possible several items should be tested and only after available for purchase. Some strategies can be helpful in testing a products demand in a POP: Quantity discounts offering 2 products by the price of one or offering a discount in the purchase of 2 complementary products; Complete a purchase POP advertising can be used to guide customers to purchase accessories; Offering free samples / promotional items obtained in manufacturers; Creating an excitement feeling in customer constantly by mixing the merchandise and fresh approaches. How to insure that a product is wanted by a customer in these last minute purchasing decisions? Unique/ high quality products easily available to the consumer as entering the store; Emotional connection and loyalty to the brand before and also after the POP ; Bonding with customer, brand Identity has to be easy-to-understand and easy-to-see using appealing packaging ,shape, size and colours ; Using the POP has a effective mean to communicate with the consumer : it should reveal what makes the real difference in the brand including its superior value (doesnt mean a lowest price) ; Retailers: metrics and motivations should be considered while developing product programs A good relationship with retailers will ensure that the products will be more visible inside the shop POP insure: Dynamic selling Fast way of recovering investment Low cost and effective way to present products information to customers (with low cost materials like Corrugated board, Cloth, metal, plastic, glass Appealing and quick way to interact with customers for example presenting the product in a separated stand using an outpost display this way customers can easily see and purchase the items. Effective and persuasive way to draw customers attention to new or existing products leading to impulsive purchase Establishment of popularity regarding a specific product or brand (the customer will associate the point of sale to the place where we can come back to buy it again) wich is good for retailer, wholesaler and product manufacturer Evaluate Packaging One of the most important 4 aspects in marketing should include packaging besides thinking of product, place, promotion and price. The same way a book can be sold just by its cover, flashy colours and by recurring to well known sources to make comments about its content any other product can be sold with the right wrapping. The consumer will be mostly attracted by the package but thats not necessary all, it will be just the calling card for whats coming next: the product itself, and that should include the concernment for the quality also and not just presentation. Although packaging is one of the most crucial steps in business is mostly neglected, but only if the product is a good one will customers become loyal to that brand, otherwise sales wont be repeated no matter how much the budget is applied on marketing and sales promotion and how much buzz is created around it. An intelligent packaging scheme should make possible for client to interact with the product to the point that the product becomes an object of desire, of evaluation, to be touched, smelled and finally bought. Necessarily quality packaging should be considered for it might make the difference between buying or simply ignoring a product, thats why for some companies this point is so important that they spend more money on packaging than in the product itself, others consider designing the core aspect, sometimes changing completely the products image or making only small changes or special editions. For example Coca-Cola since 1931 launched the famous Santa-Claus to celebrate the 75th anniversary forever changing the image of Santa-Claus and Christmas and catching the publics attention all over the world. It was such an impact caused by these campaigns that a true legion of fans was following all campaigns and even new kinds of packages were created (cartons that covered the bottles co mpletely with a handle at the top allowing consumers to take more bottles with them). Using view model of evaluate packaging View Model definition: It s a framework viewpoints defining a coherent group if views which can be used to analgise a system. Components of the view model Visibility how much attention does it attracts at POP Information supposed benefits, slogans, and any additional information printed on the package, usage instructions Workability package way of functioning instead of how it communicates: does it protects the product, is eco-friendly, fits on shelves Emotional Appeal How able is the package to evoke a desired feeling or mood. Applying the view model components to Bloom Project: In terms of visibility it should catch customers attention by its colourful packaging, being easy to handle and to carry anywhere. Information: the benefits are clear as improvement of the skins health and appearance, each product has its own label and specific instructions for usage according to age group. Speaking about workability the packaging protects the quality of the product , both tube or glass container option, also the fact that Bloom Project is eco-friendly: all the glass used is recycled and refillable. Regarding the emotional appeal the search for eternal beauty and for a healthy look is being enhanced by the fact that the products public target are men instead of women, turning the product into a mean to achieve healthier skin along with an anti-aging formula, all the marketing and promotion will emphasize the skin regeneration by using Bloom Project which will be available in the mainly retailer and pharmacies and uptown departmental stores at an affordable price. Theories and models of design packaging A package has two different components: The Structural Component product features and characteristics to guarantee the packages physical and technical requirements i.e. protection, qualities, preservation. The Graphic Component product relevant features and characteristics that attract, inform and motivate a purchase decision. Most important part is the decoration ,material and shape, product attention should be given to the product prior to any consideration of the package design. No amount of clever packaging will sell a product that the consumer does not want. Technical Functions Marketing Functions Graphic Design Basic Size how large or small the object or design i.e. size can be physical. Shape the actual package outline, or body of test. There are two different shapes positive and negative. Length-to-width, boring shape. Colour can attract attention and affects the moods or persona of the package. Tone the lightness or darkness. Icons Graphic design elements or symbols that convey meanings or massage Colour Theories and Package Design : Colour is a basic human needà ¢Ã¢â€š ¬Ã‚ ¦like fire and water, a raw material, indispensable to life. Fernand Là ©ger, painter (1881-1955) The healing ability and symbolic importance of colour goes all the way back to the Ancient Egypt and Greece, coloured minerals, stones, crystals and sanctuaries for treatment, along with the 4 elements (air, fire, water and earth) which were associated with qualities such as coolness, heat, wetness and dryness. For example white colour is the use to symbolise mourning in some parts of India and China and was also used in the Imperial Rome, is the bridal colour in Europe, red is associated to humanitarianism (Red Cross) and in Islamic Countries (in the form of the Red Crescent) regarding the Geneva Convention. Yellow in China represents the imperial colour and power as well as the earth. Green for example was considered the colour of Venus the goddess of love and fertility. Orange in China and Japan means happiness and love while black colour in Europe is the traditional colour of mourning since eleventh century. However colours are not seen in the same way by any individual or group and tastes and opinions about the same exact colour can change depending on the person. On in twelve males is colour blind, women instead have a much lower colour perception deficiency : one in two hundred females (its passed from mother to daughter). It can also be caused in post-birth resulting into retina accidents and brain damages. Also UV can damage the retina as well as some medication. Nearly two million people in the UK suffer of this condition. Defective colour vision was first mentioned by the scientist John Dalton in his 1794s publication while realizing that both him and his brother had this defectiveness, originating the term Daltonism. So using some of the following colours can make the difference if you are colour blind: red/green (to a colour blind the red will change into brown , orange , dark yellow and green into dark yellow , purple and dark blue , this is called Protanopia). If you have Deuteranopiat green becomes brown, purple turn into plain blue. With Ritanopia bright red becomes magenta, orange becomes pink, green becomes blue and purple/blue changes to light blue/maroon. In Monochromacy (lack of colour vision) all is black and white. A recent study from University of British Columbia using the red and blue colours concluded after showing several non-real ads to a students group control the more effective were the ones using the red colour, no matter what kind of product. Instead blue colour would remind them of water, ocean, peaceful thoughts and relaxation, not so fitted state of mind for impulsive purchase purposes. The same study found that for eclectic messages blue works well, instead red is better for accomplishing a specific objective. Some other studies show that the yellow and brown colours may suggest hunger evoking burgers and fries, blue on the other way is less probable to cause hunger feeling due to the fact that not many kinds of food are actually blue. The food industry uses the connection between colours, vision and taste in many ways for example trough colorants to improve the looks of food. Colours used in packaging can transmit messages to customer for example pink and red indicates sweetness while green is associated with mint flavour. Purple , gold or black are associated with luxury and quality. So colours do matter in packaging design (especially in areas like market for foods, pharmaceutical and cosmetics) for they can also stimulate and even influence the consumers choice to the point of stimulating impulsive buying(for example most of products use yellow or red to stand out a new product or an improved one. Following the trend of a more sophisticated and busiest type of consumer nowadays the labelling should be printed in a more silk screening using appropriate size and colour to make reading easier (high-quality colour making it possible to use in any media in any type of material) because ingredients do matter to the consumer. So minimizing the type size on the reverse labels may not be such a wise choice. In order to enhance the natural ingredients of a product many times the labelling uses the wrong colours like gray ink on clear labels, not allowing the customer to satisfy the information need that should be available in the label. The product will lose interest. So even worse if the customer is colour blind it may become impossible to read the labels at all and the product instead of becoming a sale will be returned into the shelf. No wonder that Packaging design is now concerned with more realistic images, visual clarity, bright colours and very clear and recognisable symbols. Also, packages should be odour-free, resistant and compatible with the contents. Summary: In a to buy or no to buy decision many aspects should be considered in order to a product or brand to succeed, for they play a very important role in the consumers decision. Packaging design and POP materials if wisely combined as marketing strategy can inform the customer about the main characteristics of the product, can remind the customer about a product or brand and even can encourage for the selection of a new product. All together manufacturers, retailers and customers gain with this for the markets are stimulated by the constant pursuit to satisfy the customers demand. And as well as the quality and the benefits or the price of the product the packaging and the final appearance of the product (colour, shape, taste/smell) also triggers or not the consumers attention turning it in to an impulsive purchase within this demand market the self service is becoming a very important way to achieve the goal of sales again with the use of POP materials placed mostly at the entrance of the shops where can be easily seen and hopefully bought.

Technology Then to Now :: History Machines Papers

Technology Then to Now Throughout time, machines, no matter how simple or complex, have played a vital role in the development of civilization into the future. In other words, machines have played a part into helping our culture develop into what it has become today. This dates back to the beginning of time when early man used a stick and a fulcrum (rock) to make a simple lever. Technology: The application of scientific knowledge to serve man in industry, commerce, medicine and other fields. Humans have always searched for a way to make things faster, stronger, smarter, better....for mankind. This, it was widely thought, would make life easier. With the advancements made in technology throughout the millennium, the way of living did get easier. In the thousands of years that had passed, man had gone from living in caves to living in houses, from speaking in grunts to having a formal written and spoken language, from hunting and teaching, to hunt for mere survival, to going to school and working in a place of some sort to provide for your family, from barter and trade to a formal monetary system, from clans to cities and states; yes mankind was on the up and up, and blazing trails at record speed. In the U.S., the period between 1820 and 1840 marked the introduction of the Industrial Revolution. The Industrial Revolution marked a significant technological change for Western Europe and the United States. It meant the big switch from an agricultural society to a modernizing society based on factory production. This switch obviously meant the introduction of machines into the workplace, and the transformation of labor to fit the operation of these machines. Although the machines would increase productivity significantly, they were not viewed as a Godsend by all. Groups such as the Luddites in England in the early 19th century feared these machines because they understood that this new technology would destroy their way of life. They were not entirely wrong. The technologies introduced into the early factory system profoundly disrupted the ways in which people worked and the rewards they received for their work. For example, new machinery introduced as labor-saving devices from the point of view of owners, eliminated certain artisanal skills and displaced other workers. Many of those fortunate enough to still be working in the factories with this ground-breaking technology viewed themselves as machine tenders (someone whose sole purpose was to make sure that the machine did not get off course.

Triple Bottom Line

TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally, business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments, financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic, 2. social 3. and Environmental.The financial or economic performance of an organisation is the easiest of the three criteria to measure accurately. Traditional accounting methods take into account the inflow and outflow of resources from the business, generally including cash and finances, assets, liabilities and other easily definable business resources. The economic criteria can then be used to determine how much an organisation generates in monetary value. It can also be used to determine the net wort h of the business at a given point in time.The social performance of an organisation is somewhat more difficult to define and measure. The social criterion of the triple bottom line takes into account the impact that a business has on people within the business (employees) and people outside of the business (the community). A business applying the triple bottom line principles will act in a way that benefits the community and will ensure that people are not being exploited or endangered by the operation of the business.Social factors that should be considered include labour utilisation and wages, working conditions and contribution to community living standards. Environmental performance is concerned with a business' total impact on the natural environment. Triple bottom line organisations aim to improve the environment where feasible, or at the very least, reduce and limit their negative impact on the environment. Organisations need to look at more than just obvious environmental i ssues (like pollution) and should consider the total lifecycle impact of their products and services.Triple bottom line reporting is becoming more widespread amongst both large and small organisations. Triple bottom line reporting makes business decisions and actions more transparent and allows people to gain a thorough understanding of a business' level of corporate social responsibility. The triple bottom line report also helps manager to assess and compare their performance across all three criteria against the business objectives and long term goals. Triple Bottom Line In the 1990's, mainly due to global warming and its effects like the â€Å"ozone layer†, the world has spread the idea of the Green Movement and people started to question organisations' practices and their environmental, social and economic impacts. With this in mind, companies started to pay more attention to business sustainability in order to improve the company's reputation. The Triple Bottom Line (TBL) concept is a methodology that focuses on the 3 P's: People, Planet and Profit. It was first introduced by John Elkington in 1994 and has increasingly become a basis for business sustainability.Not only has the world's Green mentality influenced how companies operate but also government policies have made companies implement a different approach. Although many companies are using the TBL reporting and have reported to reduce costs due to this approach some companies avoid incorporating sustainability into their practices. As Bristol was considered the European Green Capital large and is seen as a true role model for the Green economy in Europe. This award encourages cities to improve the quality of life by taking the environment and social aspects into account in urban planning and management.It is believed that companies in Bristol have been influenced by this award to take a more sustainable approach towards the operations. This paper will review the TBL concept and Corporate Social Responsibility (CSR). It will also include thoughts of TBL in relation to the organisation researched and its effects on its operations by linking theory to research findings. Research methods The research methods used in this report consist of field interviews to customers and employees of the chosen organisation.The interviews were conducted between the 29th of November and the 1st of December. The only sources of evidence used in this report are data collected from the conducted interview, relevant information from literature and personal experiences that were related to the topic. Literature review The Triple Bottom Line concept was first introduced by John Elkington in 1994 to expand the environmentalist agenda of those working towards sustainability so that it more explicitly incorporates a social dimension (Elkington, 2004).The triple bottom line is described as an inevitable  expansion of the environmental agenda [that] focuses corporations not just on the economic value that they add, but also on the environmental and social value that they add – or destroy (Elkington, 2004). This framework went beyond the traditional measures of profits, return on investment and shareholder value to include environmental and social dimensions (Slaper and Hall, 2011). . In addition, Savitz argues that TBL captures the essence of sustainability by measuring the impact of an organization's activities on the world including both its profitability and shareholder values and its social, human and environmental capital (Savitz, 2006).The three performan ce elements that compose TBL are social, environmental and financial variables. These are commonly to as the 3 Ps: people, planet and profits. Nevertheless, the 3Ps do not have a common unit of measure (Slaper and Hall, 2011). It is a very difficult task to put a value on social and environmental dimensions of the Triple Bottom Line. Some argue that monetizing these dimensions would be a good option as it would have a single unit of measurement but on the other hand, how could you find the correct price for extinct species?Different views on how to measure TBL has been a subject of argument since it began to be studied. The number of companies that use some kind of 3P accounting grows at an impressive rate (Tullberg, 2012). According to KPMG 70% of the top 250 companies of the world did so by 2005 (Tullberg 2012). This supports that companies are trying to achieve their goals of profit maximization and economic growth while increasing environmental and social awareness and responsib ility and also by focusing on having sustainable operations.Sustainability is defined as the development that meets the needs of the present without compromising the ability of future generations to meet their needs (WCED, 1987). Companies with different sizes and structures understand that having sustainable operations is extremely important and they do so by balancing the 3 dimensions of the TBL concept. Environmental sustainability is related to the reduction of the footprint left by the company on the environment. Social sustainability shifts the focus to both internal communities (i. e. , employees) and external ones (Pullman et al., 2009).In order to enhance their social reputation companies engage in Corporate Social Responsibility (CSR) (Fombrun, 2005). Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record (CBI, 2001) and, by relati ng the TBL concept to CSR, it can be suggested that companies not only need to engage in socially and environmentally responsible behaviour, but, also, that positive financial gains can be made in the process (Gimenez et al, 2012).In recent years, governments have implemented legislations that oblige companies to provide information on how they are being socially responsible. According to the UK Corporate Governance Code the board should set the company’s values and standards and ensure that its obligations to its shareholders and others are understood and met (Financial Reporting Council, 2012) and Henderson (2004) states that in the UK there is a minister that is charged of promoting CSR.These are some of many examples to show the importance given to CSR. It is not only in the UK that legislation plays a large role in investments by companies in CSR but, also, in other countries in the EU like Germany where companies where required to implement CSR updates on their reports. However, by implementing regulation that obligates companies to report on their CSR means that those that were already being sustainable will lose their competitive advantage.An UK Government report on CSR states that CSR is about companies acting voluntarily to raise performance beyond minimum legal standards (UK Government, 2004), but with the implementation of this type of legislation, companies which have been using sustainable practices for years, will have their positive brand image removed. Many may argue whether companies are actually using â€Å"real CSR practices† (Gallego-Alvarez, 2010) in a voluntary and caring way or simple not concerned at all about their social and environmental impact and only concerned about the positive brand recognition that come with CSR practices.Although, it is agreed by many sources that the concern of companies for CSR has significantly contributed to the social welfare, some, like Henderson, oppose the fact of companies accepting CSR as he believes that it is both harmful at the level of individual enterprises and in relation to the economy as a whole (Henderson, 2009). Furthermore, Eden (1994) stated that the use of sustainable development in a business orientation becomes problematic where that orientation obscures other issues and demotes environmental action to only shallow and reformist dimensions (Eden, 1994).In conclusion, the vision of sustainability has come a long way since first introduced and CSR has become an extremely important aspect of business processes and will continue to grow despite the opposition of some. Achieving Triple Bottom Line growth will be a continuing quest for many organisations but to achieve sustainable development other issues at a macroeconomic level must be addressed. The operation researched The chosen operation to research is a local community gym based at Gloucestershire Cricket Club located in one of Bristol's main roads.BS7 Gym provides a high quality exercise facility for members of the community alongside Gloucestershire cricket professionals. It is easily observable, staff and members could be easily approached and it had sufficient data for statistics to be developed. Data collected Data collection was essential for this report. By conducting interviews to both gym staff and members and observing its facilities it enables the development of statements. In order to gather relevant data the interviewing of staff was centred on TBL, CSR and the European Green Capital Award (EGCA).From the staff interview, it was possible to understand that staff had little or no knowledge about the concepts of CSR and TBL. After being briefly introduced to these concepts the interviewees were questioned about their thoughts on Bristol being awarded the EGCA. Many said that is was very positive and related this to businesses thinking about green issues and some gave examples of environmental friendly practices conducted by businesses and families. One interviewee in particular, referred to transport systems and their improvements and also the Bristol cycling campaign.The remainder of the questions concerned more about the 3 Ps. The interviewees were questioned on what the BS7 Gym was doing towards the environment and the community and what were their thoughts on this and if they could improve. The main answer was based on the individual and not on the Gym itself as they believed that they, as an individual, were doing their best to have positive impact on the People and Planet. They thought that the Gym, as a whole, was not considering their environmental sustainability as much as they consider social sustainability.After conducting observation of the Gym facilities it was very evident that the environmental sustainability measurements were not positive. Simple things like keeping the changing room light on even when they are not being used and the toilet discharge tank dripping constantly show that the gym's performance can be significantl y improved. Some interviewees mentioned that they are individually committed to being sustainable and improve on their environmental footprint. Interviews were also made to members of the Gym. These interviews were based on the members' thoughts about TBL and the gym's concerns towards the environment.Mostly every member identified social variables that can be used to measure their TBL such as, charity contributions (food bank, working with Multiple Sclerosis patients and autistic students) and providing the facilities to the local school. Moreover, gym members mentioned that the gym is constantly improving their facilities, projects and invest on innovation. Their thoughts towards this, related mainly to the gym trying to satisfy every member by providing different class types and improving their gym material. Operational benefitsAs Tullerg (2012) stated, the increase in companies that use some kind of 3 Ps, is perfectly seen in BS7 Gym. As a medium corporation they are paying more attention in being sustainable. With the charitable contribution they are improving their brand image and ,by showing their members that they are a sustainable corporation, they can increase their membership sales. Concentrating on both internal and external aspects of social sustainability (Pullman et al, 2009), will influence both the employees and the local community to be more socially sustainable.One interviewee said that he was influenced by other employees' commitment to being sustainable. Although BS7 Gym is very attentive to the social aspect of TBL they lack attention on the environmental aspect. The high level of light and water consumption shows that the higher levels of the organisational pyramid are not taking into consideration their environmental side of TBL and if they could implement timer on lights and water taps in order to reduce costs and improve the financial performance. ConclusionAs sustainability becomes a bigger issue nowadays, BS7 Gym although being a sm all to medium company with very simple business processes, it is possible to say that they have a sustainable approach towards their activities and that they embrace Triple Bottom Line in depth. Their sustainable approach has shown to improve their performance and how they are seen by the local community and their members. Their social and environmental accountability and responsibility lead them to economic growth although some adjustments and improvements can be done. Triple Bottom Line TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally, business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments, financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic, 2. social 3. and Environmental.The financial or economic performance of an organisation is the easiest of the three criteria to measure accurately. Traditional accounting methods take into account the inflow and outflow of resources from the business, generally including cash and finances, assets, liabilities and other easily definable business resources. The economic criteria can then be used to determine how much an organisation generates in monetary value. It can also be used to determine the net wort h of the business at a given point in time.The social performance of an organisation is somewhat more difficult to define and measure. The social criterion of the triple bottom line takes into account the impact that a business has on people within the business (employees) and people outside of the business (the community). A business applying the triple bottom line principles will act in a way that benefits the community and will ensure that people are not being exploited or endangered by the operation of the business.Social factors that should be considered include labour utilisation and wages, working conditions and contribution to community living standards. Environmental performance is concerned with a business' total impact on the natural environment. Triple bottom line organisations aim to improve the environment where feasible, or at the very least, reduce and limit their negative impact on the environment. Organisations need to look at more than just obvious environmental i ssues (like pollution) and should consider the total lifecycle impact of their products and services.Triple bottom line reporting is becoming more widespread amongst both large and small organisations. Triple bottom line reporting makes business decisions and actions more transparent and allows people to gain a thorough understanding of a business' level of corporate social responsibility. The triple bottom line report also helps manager to assess and compare their performance across all three criteria against the business objectives and long term goals.

Rudy - Movie Review essays

Rudy - Movie Review essays Rudy is one of the most inspirational movies I have seen all year. The movie was produced in 1993 and was shot on the Notre Dame campus. Rudy Ruettiger struggled throughout his school years and was not one of the smartest boys in his class, but he always tried. He worked harder than any average man would to make his dreams become a reality. I like many things about this movie, because its so inspirational and funny at the same time. One thing I really like about the movie is how hard he really works to reach his goals. A second thing I like about this movie is when he goes to talk to the father at the church about going to Notre Dame, and the father thinks he wants to become a priest too. The real reason I really like that part is just because its so funny. And a third thing I really like about the movie Rudy is when the man that he works for at the Notre Dame field leaves him the key to the room that Rudy sleeps in every night, and leaves him blankets. It was really sweet, and it does seem like something someone would do in real life. There are also certain things I dont like about the movie. One thing I really dont like about the movie is when Rudys best friend dies, it is a very high emotional part of the story, and its also very sad. Another thing I really dont like about the movie is when his dad says that its fine to watch the game from his living TV, and then when Rudy says, Would it be different if I was on the field playing? And his father doesnt say anything at all. The last thing that I dont like about the movie is that when Rudy decides he wants to go to Notre Dame to play football, no one is there for him to support his decision, not even his family, or his girlfriend. It almost reminds me of my own family. Overall, I think that Rudy is a great movie. And I encourage anyone to see it, as it is very inspirational and very true. ...

Warped Values essays

Warped Values essays Willy and Biff Loman's Destructive Relationship in Death of a Salesman In the play Death of a Salesman by Arthur Miller, numerous examples of a dysfunctional family are illustrated. Many opinions have materialized concerning the significance Willy Loman exuded on his eldest son, Biff. How did Biff go from being a handsome, popular captain of the football team to a transient, insecure kleptomaniac who wanders aimlessly from job to job? Was there an isolated event in his life that changed him so drastically? Was he destined to become a failure because his father was a failure? What caused an abrupt and unforeseen change in such a promising, hopeful young man? In a careful analysis of the play and the principles each character portrayed, it is apparent that the origin of Biffs tribulations stem from his relationship with his father. Willy Lomans warped sociological issues he forces on Biff, are the cause of his sons repeated failures in life. From an early age, Willy Loman instilled specific beliefs and idealistic values in his son about life and success. As a senior in high school, Biff had a promising future ahead of him. He had scholarships to three different universities. Although Biff excelled athletically, he was failing academically. His friend Bernard offered to tutor him in order to help him pass his math class. Biff missed study sessions with Bernard repeatedly, and made no attempts to improve his grades. Bernard pleaded with him to take the subject seriously. He asked Willy to encourage his son to study. Dont be a pest, Bernard! What an anemic!(1807). With this lackadaisical attitude, Willy demonstrated no concern of his son failing. Rather than encourage his son to study with Bernard, he was more interested in whether or not Bernard was popular. ...Bernard can get the best marks in school, yunderstand, but when he gets out in the business world, ...

Does Racism Contribute to the Over-Representation of Black African Essay

Does Racism Contribute to the Over-Representation of Black African -Caribbean Women in The Mental Health System - Essay Example This paper looks at how racism, prejudice, suppression, and psychiatric diagnostic processes develop stress that leads to the onset or the persistence of mental illness in black women. While ‘black’ is a term associated with non-whites, the focus of the study here will be from the experiences of women from African-Caribbean origin. The world that we live in is a mixture of the rich and poor, the strong and weak, the affluent and the down-trodden, and men and women. Women have never been given equal rights analogical to men. The rich and powerful countries still dominate the weaker and poor nations. The lives of the people in rich countries continue to be an illusion to those living in the poor countries. However, even in rich countries, certain section of society continues to live under constant threat and under-privileges. It’s a fact that women, whether white or black or brown, continue to suffer from discrimination, but those belonging to ethnic minorities are worst hit. This is no different in the UK, where the face of racism rises above law to suppress any move to vindicate them. The condition of the black and minority ethnic women remain appalling to such extents that represent the poorest, unhealthy, and least educated part of the society. Invariably, to say the least, they are insignificantly the worst represented in the corridors of power than both white women and the rest of the UK population. Research studies have confirmed that the situation of these black and minority ethnic women in the UK highlights the massive inequalities and over-exploitation in health, education, employment and pay. Lucy Ward, the social affairs correspondent of ‘The Guardian’ featured a report published by the Fawcett Society (a womens equality pressure group) on data on the 2.3 million BME women in the UK (2005), which made up of just under 4% of the total population and

A Literary review of William Shakespeare's play Othello Essay

A Literary review of William Shakespeare's play Othello - Essay Example He is admirable in many ways, and seems to have led a blameless life before the meddling of Iago in his relationship with his wife Desdemona. Despite all his heroic attributes, there is one thing that proves to be his downfall: Othello cannot free himself from the prejudice against his religion and race which he faces, and this makes him over-sensitive to criticism and much too hasty in defending his honor. Iago describes Othello at the very start of the play as â€Å"The Moor† (1.1.39) and Roderigo calls him â€Å"the-thick lips† (1.1.65) before we have had a chance even to meet him, and this sets the scene of a society which judges people by the color of their skin. In Shakespearean times English audiences would very rarely have seen a black man, and so this element of difference would have been something exotic and perhaps also a little shocking to them too. It is clear that Iago does not like Othello. The men of Venice suspect that he has used witchcraft, which is n ot permissible for Christian citizens and a Senator asks â€Å"Did you by indirect and forced courses/ Subdue and poison this young maid’s affections/ Or came it by request and such fair question/ As soul to soul affordeth? (1.3.111-113) Against such a scandalous suggestion, Othello responds with an answer that would stresses his own bravery and her own freely given love for him: â€Å"She loved me for the dangers I had passed,/ And I loved her that she did pity them. This only is the witchcraft I have used.† (1.3.166-168) Othello wants to be like the rest of them, successful in his job and happy with his wife, whom he loves. Unfortunately, this is precisely what Iago resents, because Iago is jealous and thinks that people who are not Venetians and Christians should not enjoy the benefits of a noble position. When Iago sets up his plan to trick Othello by pretending that Desdemona is unfaithful, he is targeting the point where Othello is most weak. His pure and beauti ful wife is, to Othello, the most precious thing in his life. For Othello, Desdemona’s love signifies acceptance in this new world, and her conventional innocence and beauty are the qualities that he cannot have himself, because of his appearance and background. Through her, he feels at peace with the and successful at last after many years of hardship. This is a kind of pride, but most people would forgive him for this because he is a faithful husband and dutiful servant of the court. One of the interesting aspects of the play is the fact that Othello believes Iago’s accusations, and does not trust in the faithfulness of Desdemona. His reaction to the accusation is very extreme and he can hardly speak before falling down in a trance. (4.1.42) His honesty and truthfulness are no use to him in the face of such deceit, and the supposed knowledge completely overwhelms him so that all he can think of is revenge. The irony of the play is that it is his high moral standards, and his attachment to honor and duty that make him so intolerant of supposed infidelity. At the end of the play, when Desdemona is dead and Othello is about to kill himself he tries to explain this paradox to himself and to the audience. He wants to be remembered as he was, a man of high honor but also one who made a dreadful and violent mistake: â€Å"An honourable murderer, if you will,/ For naught I did in hate, but all in honour.†